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Great post. Small edit you should make: it's "segue," not "segway."

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Ah, thank you!

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Just want to give a shout out to the whiteboarding tool we use for client workshops, https://www.mural.co/ it's really well designed for real-time brainstorming/collaboration, I've enjoyed using it every time I've had the chance.

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Hey Kyle,

Thanks for sharing! It does look great. This digital whiteboard space is going to be nuts in the next while

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Thanks for writing up these best practices!

The part that resonated with me the most was:

"Well ahead of the session, you should be observing the problem."

This part is so often overlooked, we simply cannot articulate problems or answer relevant questions accurately in a vacuum.

Too often have I seen such opportunity selection efforts move ahead without an appropriate body of knowledge from which to evaluate the opportunities!

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Hey Marc!

Thank you for the input. Agreed, especially with respect to keeping these discussions within a vacuum.

I didn't go too deep into it within my article but I'm a big fan of continuous discovery (e.g. https://svpg.com/continuous-discovery/), where brainstorm sessions can loop back to stakeholders for more questions, analysis, and alignment. My assumption in my piece is that everyone is definitely speaking to SMEs well ahead of building.

Appreciate your input :)

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